Published inUX Collective·Oct 19, 2021The cheat sheet to startup graphic design rolesHow Atalanta reaffirmed her identity as a graphic designer. — Once upon a time in ancient Greece lived Atalanta, an established design heroine. She was known for her divine imagination. Throughout her entire career, she thought of herself as a graphic designer. However, recently, that term started to bother her. …Graphic Design9 min readGraphic Design9 min read
Published inUX Collective·Updated Oct 19, 2021Why designers should embrace small winsHow Sisyphos learned to love his tedious job. — Once upon a time in ancient Greece lived a seasoned VP of product named Sisyphos. Before becoming VP on the client-side, Sisyphos was an accomplished creative director working for a renowned ad agency, where he was celebrated for his wit and creativity. …Design5 min readDesign5 min read
Published inUX Collective·Updated Jan 4, 20215 designer personas every design team has to haveHow Jason recruited his team — The Argonauts. — Once upon a time in ancient Greece lived a young, ambitious design director named Jason. Jason’s company, Colchis, was a promising business navigating a digital transformation. Jason had committed to building a design system — which he would call “Argo” — to guide that evolution. However, it was not a…Collaboration7 min readCollaboration7 min read
Published inUX Collective·Updated Nov 12, 202010 things to do before starting a Design SystemHow Jason prepared for the golden fleece quest. — Once upon a time in ancient Greece lived a young, ambitious design director named Jason. His company, Colchis, was a promising and rapidly growing business amidst a digital transformation. Jason believed deeply that setting up extensive standards for design elements — the building blocks of Colchis’ digital products — with…Design Systems10 min readDesign Systems10 min read
