How Sisyphos learned to love his tedious job.

Once upon a time in ancient Greece lived a seasoned VP of product named Sisyphos. Before becoming VP on the client-side, Sisyphos was an accomplished creative director working for a renowned ad agency, where he was celebrated for his wit and creativity. Unfortunately, at some point he had gotten into a quarrel with his client Zeus, the all-mighty CEO of the tech monopoly Olympus, and his advertising career was over.

He managed to get a job in a stable yet fairly unknown tech start-up named Corinth, as a VP of product.

Working on the client side was, to put it…


How Jason recruited his team — The Argonauts.

Once upon a time in ancient Greece lived a young, ambitious design director named Jason.

Jason’s company, Colchis, was a promising business navigating a digital transformation. Jason had committed to building a design system — which he would call “Argo” — to guide that evolution.

However, it was not a task he could go at alone. The Argonauts, Jason thought, would be the team of designers he recruited to accompany him on his mission. Jason knew to succeed they would have to be a pretty colorful bunch with diverse skills.

To get a better sense of how and where to…


How Jason prepared for the golden fleece quest.

Once upon a time in ancient Greece lived a young, ambitious design director named Jason. His company, Colchis, was a promising and rapidly growing business amidst a digital transformation. Jason believed deeply that setting up extensive standards for design elements — the building blocks of Colchis’ digital products — with a guiding set of principles, was the only way for his company to undergo this evolution. In other words, he believed Colchis needed a comprehensive design system.

Unfortunately, his ideas didn’t resonate with the newly appointed VP of Digital Transformation, Pelias. Pelias was an old-school boss. …

Jovan Rocanov

Visual storyteller. Passionate about guiding people through the maze of narratives, symbols, and meanings.

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